Why: NSB is the local community bank for the Nagatuck Valley in Connecticut, with a history going back to the mid-19th Century. To promote their local roots, they sponsored a series of shows at a newly re-opened historical theater nearby. This ad promoted that sponsorship and tied it in to the bank's 150-year tradition of community involvement and caring.

Why: Brio Digital Media is a new multimedia design company, started by an agency professional who wanted to more of a challenge than his day job allowed. As a new media design company, their web site is their sales tool and portfolio all in one. The tagline and web copy are an integral part of creating the new brand and building its image as "The Energy Behind Ideas."

Why: Spectra Labs is a nation-wide medical testing lab that specializes in contract testing for the renal care industry. To leverage their facilities into other areas, they also have a testing and support program in place for FDA testing of new pharmaceuticals. This brochure introduces that service to clinical researchers who may not be aware of it and refocuses their previously jargon-heavy copy to be more accessible.

Why: VT Miltope is a major manufacturer of military-grade computer systems. As part of an international brand awareness push, they contracted for a listing on Armed Forces International, a major defense-industry web site. This web copy is essentially a virtual data sheet for the TSC-750M, their ruggedized laptop and most popular product.

Why: Pilatus is the world's top manufacturer of turbo prop aircraft, serving private, commercial and government markets. This brochure introduced a new version of their most popular plane, the PC-12 Spectre, which was designed as a surveillance aircraft for law enforcement and homeland security. To appeal to budget-minded government buyers, this brochure highlights the plane's versatility outside of surveillance missions.