I don't believe that trend chasing makes sales.

I believe in Craft over Art.

I believe that you should know as much about the ent ire process as you do about your part of it.

And I believe that all the fancy notions of rhythm, tone and emotion in writing and design don't mean a thing if I can't explain what I do in plain English.

I'm also as versatile as Velveeta.

Like the classic Renaissance Man, I have a range of experience – writing, editing, design, production, music, film and video, even science and mathematics – that adds a depth that few others in the field can match.

With over 10 years in the business, others may have more experience, but no one has better experience.